My Career Journey

MBA Student

Currently pursuing a Master of Business Administration (MBA) in Marketing at the Auckland Institute of Studies (AIS), New Zealand. The program focuses on strategic marketing, leadership, and data-driven decision-making, strengthening my ability to connect business insights with digital strategy.

Tableau: Unlocking Insights with Analytics

Completed a professional training program in data analytics using Tableau under SMU Academy, Singapore. The course focused on data visualisation, business intelligence, and analytical storytelling, enhancing my ability to transform complex datasets into actionable marketing insights.

Social Media Marketing – Training Certification

Completed a Social Media Marketing Certification under the Institute of Systems Science (ISS) at the National University of Singapore. The program covered digital strategy, audience targeting, and social engagement analytics, strengthening my ability to integrate social media campaigns with SEO and SEM initiatives across APAC markets.

Bachelor’s Degree in Computer Science and Information Systems

Earned a Bachelor of Science in Commerce, major in Computer Science and Information Systems, focusing on database design, programming, and business information systems. This foundation strengthened my technical expertise and analytical skills, later applied to SEO, web analytics, and digital marketing strategies throughout my career across APAC.

SEO Lead - Contractor

Led SEO strategy and content optimisation for an ed-tech video platform serving schools and educators across New Zealand and Australia. Conducted keyword research aligned with education curricula, collaborated with developers on technical SEO improvements, and built GA4 and Looker Studio dashboards to measure performance. Strengthened visibility and engagement through blog, transcript, and on-page SEO enhancements.

Assistant Vice President, Digital Marketing

Directed global digital marketing strategy for over 120 international hotels, driving growth through SEO, SEM, and conversion-focused campaigns. Oversaw analytics, dashboards, and performance tracking, while managing property-level digital training. Partnered with regional teams to align paid, organic, and social strategies that increased direct bookings and global brand reach.

Head of SEO & SEM

Managed SEO and SEM operations across Singapore, Malaysia, Hong Kong, the Philippines, and Australia. Built and mentored a high-performing digital team, delivering measurable improvements in traffic and conversions. Spearheaded client audits, campaign optimisation, and cross-channel growth strategies for corporate clients.

Technical SEO Specialist / IT Project Engineer

Delivered advanced SEO audits and implemented technical site enhancements to improve visibility and performance. Supported website migrations, analytics setup, and server configuration while ensuring SEO best practices were integrated into every web build. Collaborated with developers and marketing teams to enhance user experience and ranking performance.

Assistant Store Manager

Managed daily restaurant operations, staff, and financial performance while ensuring brand consistency and service quality.

Teacher – Computer and Accounting Subjects

Taught computer science and accounting, maintained student records, and supported school system improvements.